Global Campaign Widget


The Challenge

EXPOSED 2013 is a global campaign calling on 1 million people to take action against corruption. The campaign required a signup widget to gather email addresses, which could be embedded on websites and blogs across the internet. The widget needed to be eye-catching, easy-to-use, and available in eight languages including Chinese and Bahasa Malay.

The Execution

We built a simple to use responsive widget that scales gracefully on a wide range of devices including iPads, iPhones, Android devices, PCs and Macs. The nature of mobile devices meant we needed to provide a solution that worked on and offline, we did this using HTML5 based offiline data collection which would then automatically sync when connection to the internet was re-established.

The Solution

It was clear from the beginning that we would need to provide a widget that not only scaled to fit various monitor sizes but also has a responsive design. This would need be touch friendly so that it would work seamlessly across a range of devices. It would also need to be designed and built to be flexible when considering the eight different languages it would support.

Project Features

  • Responsive design to suit large and small screens
  • HTML5 based offline data collection with automatic sync
  • High performance hosting to withstand massive demand
  • Eight different languages including Chinese
  • Sophisticated admin section to manage the campaign

“The Swerve team are an absolute pleasure to work with. From initial design to full implementation they were totally unfazed by changes and very tight deadlines! They scaled our project for a global campaign widget in order to accommodate our budget, without compromising creativity or functionality. Just as importantly, their 'after-sales' support has been excellent. Highly recommended!”

Vikki McLachlan, Head of Operations - Micah Challenge