Email Campaigns


The Challenge

Geo focus on the design and build of bespoke, dedicated fibre network solutions. To keep their extensive client base abreast of their latest news, Geo approached Swerve to design and code their regular email marketing campaigns. To reach every recipient successfully, Swerve had to ensure the campaigns were tested across the vast array of desktop, web-based and mobile email clients.

The Execution

Swerve used it’s knowledge and experience of email marketing campaigns to develop a design and code template for the Geo-Bytes quarterly newsletter, along with one-off specials for their Christmas and social mail-outs. Each campaign was uploaded into Vertical Response and then run for spam filters to maximise impact and reach.

The Solution

In delivering slick design concepts and trustworthy code for each campaign, Swerve were able to facilitate Geo with a reliable means to keep their clients informed. Through rigorous testing of email clients and spam filtering, Swerve ensured that this communication was rendered effectively for the many thousand recipients.

Project Features

  • Design templates for Geo-Bytes newsletter
  • HTML template coding
  • Spam filter testing
  • Email client layout testing
  • Individual bespoke campaign designs

“Swerve are always on hand to help with any email campaign we need. Their work is professional and often commented on by our customers.”

Michelle Martin, Marketing Executive - Geo